diff --git a/boot/zephyr/targets/arduino_101.conf b/boot/zephyr/targets/arduino_101.conf
new file mode 100644
index 0000000..b58b0d9
--- /dev/null
+++ b/boot/zephyr/targets/arduino_101.conf
@@ -0,0 +1,4 @@
+CONFIG_PHYS_LOAD_ADDR=0x40010000
+CONFIG_TEXT_SECTION_OFFSET=0x30
+CONFIG_ROM_SIZE=64
+CONFIG_SOC_FLASH_QMSI=y
diff --git a/boot/zephyr/targets/arduino_101.h b/boot/zephyr/targets/arduino_101.h
new file mode 100644
index 0000000..cecd9d4
--- /dev/null
+++ b/boot/zephyr/targets/arduino_101.h
@@ -0,0 +1,37 @@
+/*
+ * Copyright (c) 2017 Intel Corporation
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+/**
+ * @file
+ * @brief Bootloader device specific configuration.
+ */
+
+/*
+ * NOTE: This flash layout is a simple one for demonstration purposes.
+ * It assumes we are building MCUBoot as a 3rd-stage loader, leaving the
+ * stock bootloaders on the Arduino 101 untouched.
+ *
+ * In this configuration MCUBoot will live at 0x40010000
+ */
+
+#define FLASH_DRIVER_NAME		CONFIG_SOC_FLASH_QMSI_DEV_NAME
+#define FLASH_ALIGN			4
+#define FLASH_AREA_IMAGE_0_OFFSET	0x40020000
+#define FLASH_AREA_IMAGE_0_SIZE		0x10000
+#define FLASH_AREA_IMAGE_1_OFFSET	0x40030000
+#define FLASH_AREA_IMAGE_1_SIZE		0x10000
+#define FLASH_AREA_IMAGE_SCRATCH_OFFSET	0x40040000
+#define FLASH_AREA_IMAGE_SCRATCH_SIZE	0x10000